QQ share their tips on how to be unique in a competitive environment
All business owners understand the importance of rising above the competition in a saturated market but for QQ, maintaining their uniqueness is just part of their everyday operations.
QQ is a top performing agency who offer unique solutions for clients looking to boost their brand presence and market share. The market in which the firm operates is heavily saturated and means uniqueness is needed to capture the attention of potential new clients or risk becoming swallowed by the competition. Small business success makes for a stable and robust economy, QQ is looking to inspire smaller brands to challenge the larger corporations, by sharing their tips in a recent interview:
- Provide Legendary Customer Service – with three-quarters of consumers using customer service to measure competence, can any brand afford to provide anything less than the best? Each customer should be treated like royalty and customer experience should be analyzed frequently to find areas for improvement.
- Admit Mistakes and Fix Problems to Build Stronger Relationships – Don’t let negative experiences settle, be proactive in resolving issues to leave consumers with a great experience even when things don’t go perfectly. It is vital to admit mistakes and offer compensation whether it’s a discount on next purchase or free shipping a customer will feel valued.
- Be Honest About Your Products and Services – Trust is difficult even impossible to repair once damaged, be transparent with expectations to avoid disappointing a client. Mistakes happen, be clear immediately and offer solutions to enhance brand integrity.
- Come Up With Something New – Always think creatively don’t be afraid to introduce new processes, products or solutions. Listen to the consumer and see where they place value, try and pioneer a new strategy that will offer a higher return than a competitor.
QQ encourage and reward excellent service by their staff, they are confident their brand offers a service second to none, and this is the reason behind their extraordinary growth in 2018. Daily training and workshops are running to provide new understanding and reinforce culture. The interactive nature of the training suite allows confidence to be built before the staff reach the customer and they can iron out any issues beforehand.
QQ believe in a world without compromise. A world where they can deliver world-class results like a boutique agency with the same global reach of a large multinational. Their team of creatives can oversee all aspects of a brand experience.